Every year Command creates a holiday campaign to encourage the trial and purchase of their products. So our goal for 2019 was to create an emotional connection with consumers by creating a narrative that would encourage/inspire the audience to use command products this holiday season.
After coming up with possible concepts we chose to go with the theme of “Holiday Firsts” such as first holiday in a new home, baby’s first holiday, and first holiday as newlyweds. Through classic holiday scenes, we showed how Command can help decorate a space to make holiday firsts unforgettable.
To execute this campaign we partnered with four influencers across canada, and also created our own holiday firsts scenes with original photography to be used in targeted digital banners and teaser social content. The creation of an interactive branded slate also helped customers discover which products could help them in their holiday decorating.
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Concept ideation
Art direction of photography (influencer photography included)
Interactive branded slate
Digital banners
Teaser social content
*Property of FHR
