For this project, the objective was to create a sustainable brand of our choosing. With this in mind I decided to create a brand of headphones that harmoniously merge sustainable design and high quality sound. This led to the name Chowa, meaning harmony in Japanese.
Shown here are some page spreads from the final brand book that consisted of creating the brand identity, mockups of the product, as well as packaging, stationary, shopping bags, and a website design.
For this project I had to create the brand itself from the bottom up. Covering things like the brand origin, essence, persona, values and its mission statement. After having all of this information, the designing of the brand Identity, the product and its packaging pieced easily together.
