Samantha Kelly
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Corteva Agriscience: R&P Rebate Program

Corteva’s Range and Pasture sector wanted to send out packages to 140 retailers about our rebate program to remind them to mention it to their customers. Our job was to create a box that would stand out amongst their competitors while still keeping in line with Corteva’s brand standards.

The package needed to include double-sided postcards, beef jerky as a little treat for the retailers, various Range and Pasture documents and a band to hold all of this together.

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Working together with a copywriter we created a box themed off of this idea: Farmer or retailer, everyone wants greener pastures. Using an illustration style similar to previous Corteva videos, we created a classic pasture scene that is friendly and

Working together with a copywriter we created a box themed off of this idea: Farmer or retailer, everyone wants greener pastures. Using an illustration style similar to previous Corteva videos, we created a classic pasture scene that is friendly and inviting to retailers while also being a bit cheeky with the copy (since the treat inside this cow covered box would be… beef jerky).

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