Corteva’s Range and Pasture sector wanted to send out packages to 140 retailers about our rebate program to remind them to mention it to their customers. Our job was to create a box that would stand out amongst their competitors while still keeping in line with Corteva’s brand standards.
The package needed to include double-sided postcards, beef jerky as a little treat for the retailers, various Range and Pasture documents and a band to hold all of this together.
Working together with a copywriter we created a box themed off of this idea: Farmer or retailer, everyone wants greener pastures. Using an illustration style similar to previous Corteva videos, we created a classic pasture scene that is friendly and inviting to retailers while also being a bit cheeky with the copy (since the treat inside this cow covered box would be… beef jerky).